Resources
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The Best Practice Guide shares our new tourism strategy alongside learning and outcomes from the EXPERIENCE project.
Read moreDiscover the economic, environmental and social evaluation reports from the project regions
Read moreFind out about the B2B, B2C and Digital Lab testing and the Targeted Campaigns developed through the project
Read moreProducts are so yesterday, and customers want to engage with your offering with all their senses.
Read moreYou will need to adapt your offer to different types of customer to balance changes in demand.
Read moreWe often take for granted what’s on our doorsteps, so look at your resources with fresh eyes and see how you can turn them into something special.
Read moreYou will need to create experiences that are great, even when it’s cold, wet, and dark early. Co-create experiences with nearby partners and use events to drive demand.
Read moreNew experiences require a lot of marketing effort, but if they are truly innovative and you’ve communicated them well, consumers will share the messages for you.
Read moreVisualising the results that you want to achieve will help you have the determination you need to make changes.
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