Free online tourism workshop on ‘Reaching your Target Markets & Distributing Product’

Come and join us for the first of our 2022 expert-led marketing workshops this February!

Are you keen to consider or reassess your market and identify possible new targets and consumer segments? 
These sessions are targeted to businesses keen to develop a marketing offer for experiential visitors. This includes how and where to effectively distribute products to reach target markets.  
Led by experts the session is designed with a more hands on approach to ensure it is specific and tailored to your needs.

Topics in the workshop include:

• Introduction to domestic and inbound tourism
• Getting to market
• Meet the markets
• Defining your experience - value/pricing
• The travel distribution system
• Pricing your experience
• Q&A discussion

Who is this session for? This workshop is for any organisation, business or individual with or without previous involvement in tourism looking for insights and inspiration about new ways to create memorable experiences for visitors outside the typical peak tourism season – which will help you establish or expand into a new market.

Who delivers the workshop? Chris Brant, Tourism Business Advisor from Unmissable England, will lead this workshop on behalf of the EXPERIENCE project. Chris is an experience maker - running visitor experiences from his home, including baking scones in a thatched cottage and hosting vineyard tours with wine and gin tasting.

Where? The workshop takes place on Zoom. You will be given details to sign up to the workshop. You will need to set up a free Zoom account if you do not already have one. Just go to https://zoom.us.

When? There are two dates, offering a morning or evening slot. Choose and register here:

👉Tues 8 Feb 10-11.30am - Register here

👉Thurs 10 Feb 6-7.30pm - Register here


How much is the workshop? The workshop is free and is managed by the EXPERIENCE team at Norfolk County Council with funding from the European Union.

What do I need to bring? Just bring yourself and your ideas, and maybe a notebook. You might prefer to use headphones for a better sound quality, but this is not required.